In this episode of Innovation Explorers we talk with Aric Wood, CEO of Xplane and author of the new book “The Strategy Activation Playbook.” Aric’s one of those unique people, with a Harvard MBA and a long background in design and innovation consulting. 

We’ve all heard about various digital transformation or innovation initiatives that have failed spectacularly. The amount of money wasted is pretty staggering. Arik talks about the gap between strategy and actually getting organisations to work differently. We haven’t seen a lot of innovation and design books with an actual dollars and cents sales pitch in them, but this book has it.

And in typical Xplane fashion, it’s all very human-centered and visual.

If you’re trying to figure out how to create a vision for your innovation or transformation initiative and how to get your entire organization to do it (and want to do it), this podcast will help you.

Here you can find his new book “The Strategy Activation Playbook on Amazon and Bokus